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Getting Links to Your Site

by Matthew Kepnes

If you want to rank high in search results, you need to build links to your website. Google is a popularity contest. The way it determines who is the best for a search term is to see who links the most to another site. The theory is that if everyone is linking to one site, it must be the best. So in order to rank high, you should build links. There are many ways to build links.

Quantity (and quality) of who links to you is important but so is who links to the people who link to you. Don’t get caught up in trying to see who links to who but just know that it counts and focus on getting quality links to your site (as well as quantity). To determine who is a quality website, find sites with high Page Rank or a trusted brand. High Page Rank sites mean they have more link authority and brands are trusted by Google.

Blogging is a wonderful way to create links to a website. Likewise commenting on other blogs with a link to your website is a good idea. One should always keep in mind that creating links from blogs with static content is as good as no link at all. More the traffic on a blog better your chances of getting picked up by search engines.

Create 500 word articles for article directories. These articles might get read by people, links might be clicked, and you might get some traffic. However, the real reason to write these articles is because at the bottom of each article, you can create resource box and put two links in that resource box. These articles eventually get Page Rank and are considered strong links.

Don’t like socializing and don’t like paying money? Well, start your own travel blogging community. Sign up for free sites like Squidoo, Hubpages, Wordpress, Blogger, and Today and create a network of farm sites that you can use to point links to your own main websites. Its an artificial way to build links but it works. Creating widgets is another ploy used by web masters to create links. But this requires a bit of technical expertise and I therefore not recommended.

By using these ways to build links you will ensure that your website ranks high in search terms. Remember that there are many ways to build links and a smart person uses all of them to diversify how they build links. The best link profile has many different types of links. If you follow that simple principle and work hard, you’ll find great success.

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