Improving Search Engine Rankings Through Article Marketing
When I talk with website owners who are starting to market their websites with article submissions and ask them what they hope to achieve, most of the time they will reference one or more of these benefits:
A higher search engine rank for their most important keywords, a reputation as an authoritative source of information in their field or more traffic due to people clicking the links to their site in the articles.
Personally, I think that the SEO benefits of article marketing are by far the most important of the three; ranking higher in search engine results for your keywords.
When trying to drive traffic to your website, you need to do something to attract the attention of your target market. This is what article marketing does-it places your website in a prominent position in an arena where your target market is hanging out.
Just like you, your target audience uses Google, Yahoo and other search engines when they’re looking for information online.
If your website is part of your business, you definitely want to be as high in the list of search results as you can for the search terms your likeliest readers or customers commonly use. If you can get your site at or near the top of these results, you will see much more targeted traffic - this is traffic from people who are interested in the subject matter of your site already and as such are the most desirable visitors.
Targeted traffic is exactly what you want - these are the people who are the most likely to be interested in what your site has to offer. The following SEO techniques are ones which can help your site to get a higher ranking in the search results returned by Google and other engines:
1- Figure out what your keywords are. Your keywords are not only words that classify the content of your website, but they are the very words that your target market most often types into Google when they are searching for a site like yours.
Once you’ve done your research and have identified these words, you can begin incorporating these words and phrases into your content. You may already know what keywords you want to use, but it’s well worth your while to do some research using one or more of the many free and commercially available tools like Word Tracker, Keyword Discovery, Google Keywords and Overture, to name a few.
2- Write articles on the topic of your website. Oftentimes as you’re writing you will naturally use your keywords in your article, title and resource box, but it may be helpful to read back over your article after you’ve finished writing it, and see if there are any places where it would be appropriate to subtly use your keyword terms.
While using keywords is important, it is less so than making your articles readable. Write for human readers, not search engines. Don’t pack your articles with keywords - this makes them difficult to read and can even cause them to be ignored by search engines. 1%-3% keyword density is plenty.
3- Keep submitting articles regularly. A few per month is fine, but you need to do this each and every month. This is where a lot of website owners fail; but keeping at your article marketing efforts is important if you want to see results.
Article marketing can be a great addition to your SEO techniques, but you need to be determined about your efforts. If you can keep it up, the benefits will be cumulative over time and can be significant. You will need to get into the habit of writing these articles and submitting them consistently, but the results will be well worth it .
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